Magnum Sport was premiered in Birmingham, to coincide with London 2012 the Olympics and Paralympic Games, bringing the work of 40 internationally acclaimed photographers from the celebrated photography agency, Magnum Photos, to audiences on the streets of Birmingham. The exhibition was specifically curated and designed for display in two public realm locations in Colmore Business District.
The exhibition built on the successful partnership projects developed and presented by Colmore Business District and the Library of Birmingham bringing together public and private sector organisations to deliver exceptional photography exhibitions and projects. We are delighted with the outstanding feedback and results and look forward to our next collaboration together.
The main outcomes were as follows:
- Images by the world’s leading photographers were exhibited in Birmingham in the public realm including works by: Eve Arnold, Werner Bischof, Robert Capa, Martine Frank, Harry Gruyaert, Thomas Hoepker, Susan Meiselas, David Seymour, Martin Parr, George Roger, W Eugene Smith, Chris Steele-Perkins and Alex Webb, featured in the exhibition.
- The exhibition carried a strong message; sport as a universal language, sport for all with no borders; sport as an activity which bridges social, religious, cultural and genders divides; sport as part of, not separate from everyday life.
- The exhibition celebrated and commemorated an extraordinary summer of sport; London 2012 the Olympics and Paralympics in an ambitious and engaging way.
- There is interest in the exhibition touring to other UK cities.
- The media coverage created was local and national and including national newspaper coverage and regional TV. This media coverage had an Advertising Value Equivalent (AVE) in excess of £61,198.49 reaching over 1,766,364 readers.
- Total attendance figures for the exhibitions was in excess of 873,750 people.